Lightcast is the pioneer and market leader in global labor analytics. They hold the world's most trusted labor market data, analytics platforms, and expert guidance, helping companies tackle critical decisions.
In 2024, we started working together to maintain and improve their paid ads engagement, covering both brand awareness and audience-specific campaigns. These Linkedin and Google campaigns, primarily made of video and GIF assets, have proved successful in acquiring leads, specially after A-B testing.
I have also supported Lightcast maintain brand consistency and improve conversion through several small projects across their digital touchpoints, such as designing catchy infographics to promote specific blog articles, editing videos to announce upcoming webinars, and so on.
In 2024, we started working together to maintain and improve their paid ads engagement, covering both brand awareness and audience-specific campaigns. These Linkedin and Google campaigns, primarily made of video and GIF assets, have proved successful in acquiring leads, specially after A-B testing.
I have also supported Lightcast maintain brand consistency and improve conversion through several small projects across their digital touchpoints, such as designing catchy infographics to promote specific blog articles, editing videos to announce upcoming webinars, and so on.
Design and animation for paid ads:
A/B testing top-of-funnel assets*
*the graphics bellow have lost pixel quality to comply with this website's media weight limits
A/B testing top-of-funnel assets*
*the graphics bellow have lost pixel quality to comply with this website's media weight limits
Covering specific subjects for a niche audience*
*the graphics bellow have lost pixel quality to comply with this website's media weight limits
*the graphics bellow have lost pixel quality to comply with this website's media weight limits
A/B testing top-of-funnel headlines and styles*
*the graphics bellow have lost pixel quality to comply with this website's media weight limits
*the graphics bellow have lost pixel quality to comply with this website's media weight limits
A/B testing headlines and graphic styles in Google Ads
Video-making:
For brand-awareness
For brand-awareness
As a tool to promote webinars, a key step within a strategy to acquire leads and convert customers
Design of other brand touchpoints:
Infographics used to promote blog articles
Infographics used to promote blog articles
Blog covers to keep brand consistency
